Introduction to Loyalty | 99minds

What are Loyalty Points?

Loyalty programs offer huge benefits for customers. It is most commonly used as a way to thank customers for their continued support to the business. Loyalty points help to motivate customer behaviour during their business journey. It is also a way for businesses to retain existing customers, increase the customer lifetime value and push them spend more. 

Loyalty points do not have a 1:1 ratio. Instead, they can be defined based on specific user activity. For example, creating an account (100 points), order placement (1 point for every $ spent), share on social media (100 points) and so on. Customers can redeem these accumulated points either for a percentage discount, dollar discount, free shipping or a free product. Loyalty cards are automatically created for customers without a card / new customers. 

Issue Loyalty to Customers

Loyalty points will expire after a specific date/time.

It's important to create a Workflow in order to add store credits to a customer's account. Refer this documentation to know more about Workflows and how you can create a custom workflow or choose a pre-built workflow.

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